Advancing the future

Of Higher Education

Mach10 Top 6

The top six reasons why Mach10 is the best choice for boosting your fundraising success

Development Accelerator

A highly cost-effective way to magnify the impact of your development efforts

Latest Insight

Our thoughts on the theory and practice of marketing for the advancement of education

Higher Ed Programs

MACH10 SELECT

Designed expressly for higher ed organizations that want to make tangible gains in specific areas, but don’t want the expense and inconsistency of a large full-service marketing agency, Mach10 Select offers an array of highly focused programs. You select the specific program that meets your current needs. After conducting a streamlined discovery process, Mach10 specialists will customize a program that unleashes your team’s potential while meeting your goals in the most expeditious and cost-effective manner possible.

Mach10 Select offers programs to improve your outcomes in the following areas:

Cultivation

Cultivation

Cultivation Program

The art and science of building more long-term constituent behavioral and attitudinal loyalty to your institution. 

    • Identifying constituent needs and expectations
    • Defining and delivering information and offerings that have high perceived value
    • Designing practical segmentation schema and related actions that optimize constituent attitudinal and behavioral loyalty to your institution
    • Creating an “empowerment” plan for donor-advocates that extends development and engagement activities beyond your core in-house team
    • Developing content across relevant channels for program execution

 

How it works: Following a 360-degree discovery process in which we gather intelligence from internal and external audiences, we use behavioral segmentation as the foundation of the plan. For each segment we then identify needs, expectations and affinities, define information and offerings that will resonate and the actions that will be used to achieve your goals. For program execution, either your team, Mach10 or a combination of the two can create the required creative assets and publish across relevant channels.

 

Who would benefit from this? Organizations that are experiencing less-than-optimal or even declining levels of engagement and loyalty (behavioral and attitudinal) across the constituent spectrum.

Donor Stewardship

Donor Stewardship

Donor Stewardship Program

Creating a strategic and tactical plan that uses practical behavioral segmentation, affinities and relevant demographic attributes. 

    • Creating mutually exclusive behavioral segments (e.g., leadership, semi-loyal, won-back)
    • Analyzing the economics of each segment
    • Informing segment treatments with affinity and demographic information
    • Defining the specific goals, strategies and actions for each segment
    • Creating an “empowerment” plan for donor-advocates that extends development and engagement activities beyond the core in-house team
    • Developing content across relevant channels for program execution

 

How it works: Following a 360-degree discovery process in which we gather intelligence from internal and external audiences, we use behavioral segmentation as the foundation of the Donor Stewardship Program. The way to surprise and delight donors and demonstrate reciprocal altruism will vary by each donor’s historical experience with the school, their affinities and their lifestage. Your specific goals for each will also vary. For this reason, we generally create mutually exclusive segments and treatments that enable you to enhance your overall success in retaining, upgrading and driving more loyalty overall. For program execution, either your team, Mach10 or a combination of the two can create the required creative assets and publish across relevant channels.

 

Who would benefit from this? Organizations that struggle to inspire greater year-over-year loyalty and retention from donors. Organizations interested in increasing the average donation amount and migrating more donors to major donor status.

Focused Development

Focused Development

Focused Development

Multi-channel annual and other campaigns focused on specific alumni segments (e.g., behavioral, demographic, affinity-base) in order to positively impact giving behavior.

    • Analyzing the behaviors, affinities, demographics  and your historical relationship of the audience
    • Designing an audience-specific plan, with precise, achievable objectives, strategies and actions
    • Creating an “empowerment” plan for donor-advocates that extends development and engagement activities beyond the core in-house team
    • Developing content across all relevant channels for program execution
    • Integrating sales enablement services into your gift officer platform

 

How it works: Following a 360-degree discovery process in which we gather intelligence from internal and external audiences, we use a multi-channel approach for your constituent development (prospects and donors). For each audience with whom you wish to improve your results, a contact plan with incentives, information  and other “value” creating actions that resonate will be developed. We also evaluate opportunities to feed you leadership and major give officer pipelines with qualified prospects and related intelligence. For program execution, either your team, Mach10 or a combination of the two can create the required creative assets and publish across relevant channels.

Who would benefit from this? Organizations that recognize a more segmented, micro-approach to engagement would yield superior development and engagement results.

With this program, you can target any or all of the following:

        • Loyal Donors: Retain, upgrade to larger gifts, empower to advance the cause of the school via classmate evangelism
        • Leadership Donors: Retain, upgrade to major donor and assign to MGO
        • Win-back Donors: Reactivate and retain
        • Non-Donors: 
          • Early years non-donors: Motivate first gift and create an extraordinary feeling of reciprocal generosity and mutual benefit
          • Later years non-donors: Motivate first gift and create an extraordinary feeling of reciprocal generosity and mutual benefit
Institutional Brand Invigoration

Institutional Brand Invigoration

Institutional Brand Invigoration

Strengthening the resonance of your institution’s brand to attract and inspire your core constituents, including alumni and prospective students.

    • Value proposition: Harness institutional strengths to better align with prospective student and constituent needs and expectations, 
    • Reputation: Leveraging institutional strengths and assets to create greater reputational potency vis-à-vis competitors
    • Awareness: Creating efficient, effective, multichannel brand awareness campaigns

 

How it works: Following a 360-degree brand discovery and evaluation process in which we gather intelligence from internal and external audiences, we create a strategy for accentuating strengths and overcoming deficits to create a more competitive, memorable institutional brand. For any associated creative development and program execution, either your team, Mach10 or a combination of the two can create updated brand standards, develop required creative assets and publish across digital, print and human channels.

 

Who would benefit from this? Organizations who recognize the increasing competition for the same students and need to respond to the “new normal” in higher education.

Capital Campaign Acceleration

Capital Campaign Acceleration

Capital Campaign Acceleration

Launching new or reanimating existing campaigns with an informed, resonating and authentic messaging platform that is consistently articulated to your target audiences through all digital, print and human channels. Includes core messages, precise audience definition and segmentation, targeting and a comprehensive communications strategy.

 

How it works: Organizations that want to make sure the public phase of their capital campaigns are best positioned to reach their goals. Organizations that are experiencing sagging performance in the midst of a multi-year capital campaign.

 

Who would benefit from this? Organizations that want to make sure the public phase of their capital campaigns are best positioned to reach their goals. Organizations that are experiencing sagging performance in the midst of a multi-year capital campaign.

Content Creation

Content Creation

Content Creation

Creating content to engage alumni, attract prospective students and inspire donors. This ranges from podcasts to blogs to social media posts.

How it works: After aligning your goals and content needs, we analyse your existing content and create a plan to augment and complement it with engaging articles, web content, videos, podcasts, webinars and social media posts.

Who would benefit from this? Organizations that recognize the need for compelling, effective content but don’t have the internal resources to meet those needs.

The Mach10 Story

Who We Are

The story of Mach10 Marketing stretches back more than ten years. In 2007, as part of a mid-sized marketing firm, Dave, a marketing strategist, and Rob, an executive creative director, teamed-up on a variety of client projects. With complementary skills, a great respect for the voice of the customer and a common willingness to challenge conventional wisdom, we quickly understood that our collaboration produced unusually valuable work for our clients.

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What our clients say

Testimonials

“In our meetings with Mach10, they've demonstrated strong insight into the unique dynamics of higher ed fundraising. Simultaneously, they bring fresh ideas and cutting-edge practices from their previous marketing experience. We have been pleased to partner with Mach10.”
Louis Diez, PhD

  • Executive Director, Annual Giving

  • Muhlenberg College

“I almost never enjoy working with marketing partners, but meeting with Mach10 Marketing recently has been an unexpectedly pleasant experience, especially in the education space. They truly understand what Parachute Bridge needs for actionable success, and leave us feeling excited and focused.”
Jessica Stein

  • Executive Director

  • Parachute Bridge

our team

Leadership

David Ehrenthal

Chief Strategy Officer

Rob Vlock

Chief Creative Officer

Mach10 does business a little differently than most marketing companies. Instead of employing a full-time staff of employees, all with varying degrees of experience in their fields, we’ve created what we like to call the Mach10 Ecosystem. This closely integrated network comprising only professionals who have deep expertise and proven trackrecords can be brought to bear as needed on any client programs. It helps us stay nimble and highly cost-effective without sacrificing results. The bottom line? You never pay for services you don’t need—or for our overhead.

Specialists

Kevin Leary
Web Development
Patricia Lin
Institutional Benchmarking & Analysis
Barbara Petroulis
Primary & Secondary Research
Rosemary Petta
Media Buying
Donna Platt
Multimedia Producer
Jeanne Robison
Primary & Secondary Research
Lori Williams
Media Planning & Buying
The top 6 reasons

Why Mach10

You have plenty of choices when you’re looking for a partner to join you in boosting your advancement efforts. We’re far from the only game in town. But we think once you see what makes Mach10 different from other firms focusing on educational institutions, you’ll understand why we are uniquely positioned to help you reach your fundraising goals.

1

We challenge conventional wisdom

Mach10 believes that to make substantial strides, you need to look at a problem from every angle. You need to challenge implicit biases that hamper performance. Then you need to do what’s right, not simply do what everyone else is doing.

2

We’re focused exclusively on education

This is a very deliberate choice for us. After decades of helping businesses across a wide range of industries improve their results and enhance their ROI, we’ve found our calling. Education isn’t just one of our “verticals.” It’s our passion and our sole focus.

3

We’ll always give you our A team

It doesn’t matter the size of your engagement—if we take you on as a client, you’ll never get a junior-level team that’s just learning the ropes. Our entire team is composed of professionals with decades of experience. No interns. No juniors. No compromises.

4

We’re firmly rooted in facts

Every engagement begins with a fact-finding, data analysis and research. This is so we can truly understand your institution, needs, opportunities, constraints and goals before we begin designing your tailored program. What it boils down to is this: you’ll never get a one-size-fits-all solution from Mach10 Marketing.

5

We know how to unify complex organizations

No institution is monolithic. Different stakeholders and decision-makers may have very different objectives and points of view. Bringing all together is more art than science, but it’s critical if you want your entire organize pulling together for greater success.

6

You pay for our expertise, not our overhead

Our unique Mach10 Ecosystem allows us to keep our expenses at a minimum, only bringing resources on board when they’re needed. This means we operate far more efficiently than most agencies and don’t have to pass along operating costs to our clients.

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Drop us a line or give us a ring. We’ll help you decide if Mach10 Marketing is the right fit for your organization.



Mach10 Marketing

(617) 852-1100
rvlock@mach10marketing.com