Alumni-Centricity and Organizational Self-Awareness
Today, more than ever, being alumni-centric is on the minds of most higher ed leaders. Student-centricity, of course, has always been top-of-mind, as it’s the raison d’etre of all learning …
What the Great One Might Say About the Future of Advancement—Part 1: Distance Learning Conundrum
Few higher ed advancement leaders would think of looking to the “Great One” for strategic inspiration and guidance. We all know the story: Wayne Gretzky was not the fastest skater …
What Educational Institutions Should Ignore From For-Profit Marketing
To many, marketing is anathema to the purpose of a higher educational institution. In the for-profit world, marketing is viewed as a cost center to build brand awareness and generate …
The Importance Of Aligning What Alumni Value With Your Outreach Programs
With philanthropy reaching $46.7 Billion last year, a 7.2% increase from the previous year and 67.8% higher than the 2009 trough of the Great Recession (CASE), one might expect a …
What Educational Institutions Can Learn From For-Profit Marketing—Part 2
In part 2 of this series of Insights, we look at three more techniques that can be imported from the for-profit world to great effect. 4 WHAT THE BUSINESS WORLD …
What Educational Institutions Can Learn From For-Profit Marketing—Part 1
You can’t just chase dollars, unmindful of whence they come. You have to build enduring relationships and be particularly alert to the lapsing of loyal donors. —James Michael Langley, Cultivating …