Focused Development

Multi-channel annual and other campaigns focused on specific alumni segments (e.g., behavioral, demographic, affinity-base) in order to positively impact giving behavior.

    • Analyzing the behaviors, affinities, demographics  and your historical relationship of the audience
    • Designing an audience-specific plan, with precise, achievable objectives, strategies and actions
    • Creating an “empowerment” plan for donor-advocates that extends development and engagement activities beyond the core in-house team
    • Developing content across all relevant channels for program execution
    • Integrating sales enablement services into your gift officer platform

 

How it works: Following a 360-degree discovery process in which we gather intelligence from internal and external audiences, we use a multi-channel approach for your constituent development (prospects and donors). For each audience with whom you wish to improve your results, a contact plan with incentives, information  and other “value” creating actions that resonate will be developed. We also evaluate opportunities to feed you leadership and major give officer pipelines with qualified prospects and related intelligence. For program execution, either your team, Mach10 or a combination of the two can create the required creative assets and publish across relevant channels.

Who would benefit from this? Organizations that recognize a more segmented, micro-approach to engagement would yield superior development and engagement results.

With this program, you can target any or all of the following:

        • Loyal Donors: Retain, upgrade to larger gifts, empower to advance the cause of the school via classmate evangelism
        • Leadership Donors: Retain, upgrade to major donor and assign to MGO
        • Win-back Donors: Reactivate and retain
        • Non-Donors: 
          • Early years non-donors: Motivate first gift and create an extraordinary feeling of reciprocal generosity and mutual benefit
          • Later years non-donors: Motivate first gift and create an extraordinary feeling of reciprocal generosity and mutual benefit