Development Accelerator
Strengthening The Partnership Between Marketing And Development
A MACH10 MARKETING MANAGED SERVICES PROGRAM
DEVELOPMENT ACCELERATOR
WHAT IF YOU COULD UNLEASH YOUR TEAMS’ POTENTIAL WITHOUT STRAINING YOUR BUDGET?
Advancement leaders choose Development Accelerator to infuse marketing best practices into their communications and alumni engagement teams to drive more alumni loyalty and fundraising success.
Increasingly, advancement organizations are being asked to do more with less. Your fundraising goals remain ambitious. But the resources to reach them are often fixed or even diminishing at a time of hyper-competition in philanthropy, and changing consumer expectations and attitudes toward giving. Not to mention mounting difficulty recruiting and retaining MGO talent. The current COVID-19 crisis has magnified this trend: budgets will be tight, but there will also be unique opportunities to demonstrate your commitment to alumni and strengthen your bonds with them.
That’s precisely why we created Development Accelerator, a managed services program specifically designed to infuse a growth mindset and enhance the effectiveness of your existing alumni engagement, marketing and entire development team. It’s a low-investment, high-impact way to make your development goals more achievable and sustainable in the long run.
A COST-EFFECTIVE PROCESS FOR AMPLIFYING RESULTS
HOW DOES DEVELOPMENT ACCELERATOR WORK?
Discovery
First, we assess your current activities and resources, historical results, and internal perceptions and expectations to identify barriers to achieving your immediate and long-term development goals.
Acceleration
Then we find the most cost-effective strategies and actions to overcome those barriers, helping you accelerate your short-term fundraising success and ensure your long-term development sustainability.
Oversight
Finally, we provide ongoing strategic and tactical oversight, guidance and training to help ensure your teams are equipped to embrace marketing best practices that are proven to yield better results.
The bottom line? Development Accelerator helps you enhance your own teams’ performance and optimize the resources you already have.
FULLY TAILORED PLANS
WHAT’S INCLUDED?
- IMMEDIATE IMPACT PLAN (IIP) tailored to your organization that identifies opportunities and offers tactical recommendations for rapid gains in development performance, including major donor pipeline management
- GOALS & GAPS ANALYSIS (GGA) highlighting high-level strategic adjustments you can make to better align your existing resources and activities to your organization’s goals
- CUSTOM 3-YEAR ALUMNI LOYALTY PLAN (3ALP) that sets your trajectory for sustained success with a comprehensive plan of action to improve alumni behavioral and attitudinal loyalty and achieve long-term advancement goals—this includes segmentation, contact plans, content strategy, measurement framework and a plan for incorporating institutional brand standards
- ONGOING OVERSIGHT OF THE EXECUTION OF OUR PLANS, INCLUDING:
– Executive creative direction across digital and non-digital channels
– Campaign design
– Major donor pipeline analysis
– Analysis of results and recommendations
– Digital technology applications advice
– Bi-weekly guidance calls
– Consumer research orchestration and interpretation
– Quarterly presentations of activities, results and insights
- RESOURCE AND TEAM OPTIMIZATION, INCLUDING:
– Individual marketing skill development plans for all marketing professionals
– Quarterly skills development reviews
– Job candidate interviews
- ACCESS TO ADDITIONAL SERVICES TO SUPPLEMENT YOUR RESOURCES:
– Copywriting
– Qualitative and quantitative research
– Web design and development
– Media planning and implementation
– Officer accelerator tools
LOW-COST, HIGH-IMPACT
HOW MUCH DOES IT COST?
An affordable fee for Development Accelerator is determined for each institution individually based on needs and scope—but typically it costs less than a single salaried FTE.
To learn more about how Development Accelerator can help boost your development results without breaking your budget, drop us a line. We’ll be happy to offer a free 1-hour Zoom brainstorming session at your convenience.